Over thirty years of writing, twenty in photography, ten in advertising — years that ran side by side, not one after another. A long journey from 35mm Leica cameras, to the huge roll films I shot on a Mamiya RB67, from darkroom prints and the retouching desk to digital cameras and digital prints. From advertising projects designed with pen and paper to the projects we developed with VR, AR and 3D visualisation — what changed, really, was only the tools we used, our feelings never did. Time changes, tools change, but we don't, and we shouldn't, should we? — I keep writing with love, touching people's lives through my poems, my advertising projects, and my stories and screenplays alike. Between us, though, my pen and paper still sit right by my bed.